Turn gear anxiety into the right kit

Customers rarely shop by membrane rating, fill power or pack litres. They shop by the trip: where they are going, the conditions, how experienced they are. Heywa Studio turns that into the right kit, explained.

Try the experience

Describe your trip and let Heywa Studio build the right kit list


Technical gear is complex, and most sites bury it under specs, categories and filters. But customers rarely start with "waterproof, 20,000mm, taped seams".

They want the right kit for a first camp, layers that work in changeable weather, something that will not fail on the mountain, or gear they can trust without being an expert.

Studio helps customers describe the trip, then builds the right kit from your range and explains the choices, lifting conversion, basket size and discovery across your whole catalogue.

Primary outcomes
Conversion, basket size, range discovery, buyer confidence
Core capabilities
Activity and conditions matching, expert-led kit building, spec translation, guided recommendation

Turn browsing into baskets on your own catalogue

See how Heywa Studio builds a branded discovery layer for outdoor gear. It's easy to set up, no big data changes or engineering projects required to get going.

Book a call and we'll show you a demo built on your catalogue in 30 minutes.

Request early access